ART Athina 30.05-03.06

ART Athina takes steps beyond the self-evident ones, which include: publicity aimed at Greek and international mass media (art-related printed material, luxury lifestyle, broadcasts, travel, etc.); a press office in Athens covering the whole country and press offices in Paris and London. They also include: a Communication and Promotion Program of Events aiming at highlighting Art Athina(Pre-events, Media Events, Official Opening Event, Parallel Activities, organization of Europe-wide briefings, entertainment and dining of media representatives in England, France and Germany, establishing links with international events such as Gulf Art Fair, Sharjah Biennale, and the Moscow Biennale among others, Press Trip to Athens on the occasion of the opening of the fair).The goal abroad is to show-case the special characteristics and advantages of Art Athina, so as to attract attention to those parameters that differentiate us in the framework of the international fine arts scene. Thus, the Greek art fair would become fully competitive on an equal footing.Domestically, the goal is to provide creative artists -their work and the overall environment that constitutes the visual arts scene- the aura that is their due. Among other things, this will help contemporary art reach a public which so far has stood on the sidelines.